Email Marketing

Our tool, a relationship marketing platform makes it easy to manage multi-channel campaigns and build brand advocacy through the effective use of data.

Achieve a high level of customer insight and effective targeting by running all of your email, mobile, direct mail & web campaigns in a single platform.

You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel we can learn from customers

With this tool we can:

• Track behaviour – email opens, click-throughs and online
• Build customer profiles with user-definable attributes
• File management, import and export customer details in bulk
• Customer privacy opt-in and out management
• Enable Email, SMS, and WAP broadcasting
• Send to friend viral functionality
• Trigger automated broadcast
• Image and file hosting directly for use in email
• Auto-generated online version of email broadcasts
• Using competitions and allowing our software to randomly choose a winner
• Conduct surveys
• Connect to a sign up form
• Include a auto responder email
• The use of SMS integration into email marketing
• Reporting based on emails opens and links clicked

Database Rental
Permission based email marketing is a highly personalised method of interacting with customers that allows you to communicate with people who have explicitly requested to receive information on specific topics. The Newstel agency is able to identify qualified and targeted email marketing databases for your specific audience and to implement effective email marketing campaigns for database acquisition or traffic driving objectives. With access to best of breed technology we can provide solutions that we can manage for you or that will allow you to manage your own database. We also provide email services that allow you an easy and affordable way to deliver HTML email campaigns to your subscribers.

SMS Campaigns
SMS promotions can be an effective method of communicating with specific target audiences through a mobile device. Outbound SMS’s are available at a competitive rate through a variety of best of breed systems whilst inbound SMS’s can be received or tailored to suit revenue generation opportunities (premium SMS services).

Newstel can assist you to identifying opportunities to utilise this tool and achieve the communication objectives for your organisation.