SMS Marketing in your Car Dealership

At Newstel we have specific expertise in the car dealer sector. We have customers across nearly all the franchises as well as supplying SMS solutions to many of the larger car dealer groups. We also have manufacturer partners.

As customers increasingly leave their mobile number as the preferred number for you to contact them on, telecoms costs are increasing dramatically. Using text to communicate with customers helps drive down these costs and saves staff time.

Dealer Benefits

• Dramatically reduce phone bills.
• Achieve higher response rates - text messaging is 5 times more responsive than direct mail.
  
• Save time - time to phone 15 customers, 45 minutes approx. - time to text 15 customers, 1 minute
  
• Create massive impact, build customer loyalty -23% of people will show or forward a marketing message to a friend. (Source - Mobile Marketing Association)
  
• Easy to set up - no software downloads, only requirement is an Internet connection

Solutions

There are almost endless ways that dealers can use text messaging, some examples are:

• Car ready for collection - 'Your car is now ready for collection, please call in at Service Reception where your keys are waiting for you'
  
• MOT/Service reminders - 'Your car is now due its service, please contact our Service Department and we will be delighted to book it in at a convenient time'
  
• Courtesy/thank you messages - 'Thank you for servicing your car at Ricardo's Motors, we look forward to seeing you in the Spring'
  
• Questionnaire follow-up - 'Don't forget to complete and return our customer questionnaire in time for the prize draw on Saturday'
  
• Sales lead generation - 'The all new 2008 A4 has arrived! Call our showroom today and we'll deliver a brand new car to your home for you to test drive'
  
• Part in stock - 'The parts that you ordered have now arrived, please call in at the Parts Department'
  
• Deferred Sale -'Your tyres are probably due to be changed now. Please call Service Reception on 0141 555 2134 and we will arrange a convenient time to change them'