In the past few years, the retail industry has undergone a complete makeover as a result of the blurring of channels and opening up of new retailer effort driven market segments. The internet further revolutionised the retail model by giving consumers the opportunity to browse goods and services online, compare costs and ultimately decide who to buy from.Adding SMS can drive sales, increase competitiveness and strengthen customer relations

Solutions:

• Customer loyalty schemes
• In-store promotions
• Product offers
• Bar-coding
• Mobile internet portals